The fitness app landscape is crowded and focuses on casual fitness and choose-your-own-adventure playlists of workouts. Additional investors include Keller Capital, Brett Hurt of Hurt Family Investments and former Co-Founder & CEO of Bazaarvoice, NFL wide receiver Danny Amendola and Co-Founder & CEO of Athletic Brewing Bill Shufelt. AUSTIN, Texas-( BUSINESS WIRE)- Ladder, a strength training app that delivers comprehensive programming for people who are passionate about fitness but need help planning their workouts, announced today the closing of $6.5 million in seed funding, led by LivWell Ventures.
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